Browser wars

Neutralisation in Browser Category
Neutralisation by Geoffrey Moore

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Killer application
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Consumers would buy the (usually expensive) just to run that application. A killer application can substantially increase sales of the hardware on which it runs. A new phenomenon which does create demand for specific product. One of the first examples of a killer application is generally agreed to be the VisiCalc spreadsheet for the Apple II Computer in the early 1980's. VisiCalc was single "reason enough for owning a computer". It was a great sales booster for Apple II in the early 1980s'. The first generally agreed example of a "killer app" in gaming is Space Invaders, released for arcades in 1978.


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The first Web browser
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The first web browser was invented in 1990 by Sir Tim Berners-Lee in CERN. His browser was called WorldWideWeb and later renamed Nexus. The Berners-Lee browser was hypertext based only, and it did not include images.
A web browser is a software application for retrieving, presenting and traversing information on the World Wide Web.

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Mosaic - Invention of the graphical Web browser
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Mosaic Web browser became the killer applications of the 1993. Mosaic was the first to bring a graphical interface to the myriad distributed information services on of Internet: Archie, Veronica, Gopher, WAIS, FTP but Mosaic quickly subsumed and displaced them all in one integrated client.
Mosaic was a client created for displaying multiple early Internet protocols such as:
- File Transfer Protocol,
- Network News Transfer Protocol,
- Gopher
- HTTP, the World Wide Web protocol
Multiple Web HTTP servers are serving web pages in the HTTP web clients. Specific name for the whole category of internet clients which are displaying web pages is the BROWSER.
The "browser" was named MOSAIC for its support of multiple internet protocols.
NCSA Mosaic was the first browser to display images on the same page/window with text instead of displaying images in a separate window. Marc Andreessen's NCSA Mosaic project was based on the work of Tim Berners-Lee and the hypertext theorists before him. It is generally recognized as the beginning of the web as it is now known. Mosaic was released in 1993 and made freely accessible to the public.


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Netsacape Navigator - First Neutralisation in browser category
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The first version of Netscape Navigator was released in 1994. Marc Andreessen was the leader of the team that developed Mosaic, left NCSA and, with James H. Clark, and four other former fellow students and staff of the University of Illinois, founded Netscape Communications Corporation.

Mozilla was the the code name for Netscape Navigator. The name stood for "Mosaic killer", as the company's goal was to displace NCSA Mosaic as the world's number one web browser.
HyperCard was an application program and programming tool for Apple Macintosh. The Hypercard event model inspired the pattern for adding events and interactivity to the web pages, i.e HTML documents. Brendan Eich created JavaScript, the most widely used language for client-side scripting of interactive web pages.

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Microsoft Explorer vs. Netsacape Navigator - First browser war
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A browser war is competition for dominance in the browser usage share. The battle between Netscape and Internet Explorer is known as the first browser war. For most of the early history of the WWW, Netscape was the most important browser. Around September 1998 Internet Explorer overtook Netscape as the most used browser.

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Innovation is anything that creates favourable separation between you and your competitirs.
Separation..
Differentiate & Neutralise & Optimise your products and company